Meow Treats – Pet Packaging Design

For this project, I was challenged to develop a creative packaging concept for a brand of my choosing. I created Meow Treats—a pet-friendly brand focused on both functionality and wellness.

The concept centers on solving a common issue: most treat bags are easily torn or broken by pets. Meow Treats introduces packaging designed to save the snacks for later, using durable materials that stand up to curious claws and teeth.

The color palette was carefully chosen to evoke calmness and health, aligning with the brand’s mission to provide nutritious treats that soothe, reward, and care for your pets.