Femme Fatale – Brand & Packaging Design

As part of a creative brief, I was tasked with developing a fictional brand and comparing product packaging from two existing brands. After conducting a thorough analysis, I was inspired to create Femme Fatale.

The concept behind Femme Fatale is to promote an inclusive environment that transcends age and gender. Drawing inspiration from powerful historical women often labeled as "killers" or rebels, I designed packaging that tells their stories in a modern, empowering way.

My goal was to infuse the brand with visual elements that reflect power, class, sophistication, and edge—traits that resonate with the bold spirit of Femme Fatale.